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		<title>The Link &#8211; La piattaforma a supporto della Supply Chain Execution</title>
		<link>https://patelliconsulting.it/supply-chain/</link>
					<comments>https://patelliconsulting.it/supply-chain/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Wed, 22 May 2024 14:44:09 +0000</pubDate>
				<category><![CDATA[Decision Making]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Bando di gara Regione Liguria]]></category>
		<category><![CDATA[Fractional executive]]></category>
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		<category><![CDATA[Supply Chain]]></category>
		<category><![CDATA[The Link]]></category>
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					<description><![CDATA[<p>Nulla a velit quis ex ornare rhoncus. Donec imperdiet risus justo, vel malesuada erat fermentum at. Morbi at laoreet mauris. Mauris lorem felis, gravida et vehicula congue, tempus vel justo.</p>
<p>L'articolo <a href="https://patelliconsulting.it/supply-chain/">The Link &#8211; La piattaforma a supporto della Supply Chain Execution</a> proviene da <a href="https://patelliconsulting.it">Patelli Consulting</a>.</p>
]]></description>
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			<p><strong>The Link</strong> l’innovativa piattaforma <strong>software</strong> è composta da <strong>moduli</strong> sviluppati da <strong>System Integrator</strong>, che collaborano insieme per offrire una soluzione completa e all’avanguardia a supporto della <strong>Supply Chain</strong>.</p>
<h2>La piattaforma a supporto della Supply Chain</h2>
<p>Collaboriamo con i nostri clienti per sviluppare soluzioni personalizzate che si integrano perfettamente con la loro visione e gli obiettivi aziendali.</p>
<p>Attraverso la nostra tecnologia all&#8217;avanguardia e una strategia integrata di Supply Chain, ridefiniamo radicalmente il modo in cui le aziende gestiscono le loro operazioni. La nostra soluzione offre una visibilità senza precedenti sull&#8217;intera catena di fornitura, migliorando l&#8217;efficienza e facilitando la presa di decisioni strategiche basate su dati accurati e in tempo reale.</p>
<p><strong>I punti chiave della nostra strategia includono</strong>:</p>
<ul>
<li><strong>Agilità e Adattabilità Operativa</strong>: rispondere rapidamente ai cambiamenti del mercato.</li>
<li><strong>Decisioni Basate sui Dati</strong>: prendere decisioni informate grazie ai dati in tempo reale e alle analisi approfondite fornite dalla soluzione.</li>
<li><strong>Monitorare in Tempo Reale</strong>: controllare il flusso di merci e materiali attraverso la catena di approvvigionamento.</li>
<li><strong>Ottimizzare l&#8217;Efficienza Operativa</strong>: l&#8217;obiettivo primario è massimizzare l&#8217;efficienza operativa in tutte le fasi e ridurre i costi complessivi.</li>
<li><strong>Migliorare la Soddisfazione del Cliente</strong>: focalizzare la soddisfazione del cliente attraverso la consegna tempestiva, la qualità del prodotto e una gestione efficace degli ordini.</li>
<li><strong>Misurare la Performance</strong>: attraverso indicatori chiave di performance (KPI) per monitorare e valutare l&#8217;efficacia della strategia.</li>
<li><strong>Sostenibilità Ambientale</strong>: integrare pratiche ecosostenibili nella catena di approvvigionamento.</li>
</ul>
<p>La strategia non è solo una risposta al presente, ma una visione proattiva per il futuro.</p>
<p><strong>Settori di applicazione</strong></p>
<ul>
<li>Aziende commerciali</li>
<li>Aziende E-Commerce</li>
<li>Aziende di produzione</li>
<li>Aziende di logistica</li>
</ul>
<p><strong>The Link: i moduli</strong></p>
<ul>
<li>Demand &amp; Execute Planning</li>
<li>WMS</li>
<li>Booking</li>
<li>Yard Tracking</li>
<li>TMS</li>
<li>EDI</li>
<li>Business Analytics</li>
</ul>
<p><strong>The Link</strong> e <strong>Boomi</strong> si uniscono in un ecosistema per l&#8217;integrazione e l&#8217;agilità senza precedenti della tua supply chain.</p>
<p>Per maggiori informazioni potete visitare il sito <a href="https://thelink.it-present.com/index.html">The Link</a>.</p>

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			<h3><strong>La metodologia per supportare le aziende durante la fase di richiesta del bando</strong></h3>
<ul>
<li>Fase consulenziale e assessment del progetto</li>
<li>Fase progettuale</li>
<li>Documentazione tecnica</li>
<li>Cronoprogramma dettagliato</li>
<li>Quadro economico indicante i costi dell’iniziativa</li>
<li>Fase di realizzazione</li>
</ul>

		</div>
	</div>
</div></div></div></div>
</div><p>L'articolo <a href="https://patelliconsulting.it/supply-chain/">The Link &#8211; La piattaforma a supporto della Supply Chain Execution</a> proviene da <a href="https://patelliconsulting.it">Patelli Consulting</a>.</p>
]]></content:encoded>
					
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			</item>
		<item>
		<title>Le soluzioni SCM soddisfano i requisiti del bando della Regione Liguria</title>
		<link>https://patelliconsulting.it/bandoliguria24/</link>
					<comments>https://patelliconsulting.it/bandoliguria24/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Thu, 25 Jan 2024 14:32:25 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Bando di gara Regione Liguria]]></category>
		<category><![CDATA[Fractional executive]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[martech]]></category>
		<category><![CDATA[salestech]]></category>
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					<description><![CDATA[<p>Nulla a velit quis ex ornare rhoncus. Donec imperdiet risus justo, vel malesuada erat fermentum at. Morbi at laoreet mauris. Mauris lorem felis, gravida et vehicula congue, tempus vel justo.</p>
<p>L'articolo <a href="https://patelliconsulting.it/bandoliguria24/">Le soluzioni SCM soddisfano i requisiti del bando della Regione Liguria</a> proviene da <a href="https://patelliconsulting.it">Patelli Consulting</a>.</p>
]]></description>
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			<h3>Riservato alle imprese liguri del settore della logistica</h3>
<p>Contributi a fondo perduto fino al 50%</p>
<header class="header btClear large btDash bottomDash">
<div class="dash">
<h3><span class="headline">Comunicazione Bando</span></h3>
</div>
</header>
<div class="btText">
<p>La Regione Liguria sostiene le imprese liguri che operano nel settore della logistica con contributi a fondo perduto fino al 50% per gli investimenti in innovazione.</p>
<p>Le nostre soluzioni sono perfettamente in linea con i requisiti del bando della Regione Liguria, che scade il 15 febbraio 2024.</p>
</div>
<h3>Le spese ammissibili</h3>
<p>Sono ammissibili spese per attrezzature, impianti, componenti, sistemi, programmi informatici, oltreché per l’acquisto di software dedicati alla gestione, controllo e programmazione del processo logistico. In particolare, sono consentiti interventi per implementazione delle piattaforme di interscambio e gate automation, digitalizzazione di strumenti predittivi, gestionali, manutentivi, innovazione e automazione delle manovre e della trazione ferroviaria, digitalizzazione della lettera di vettura stradale, applicazione di blockchain alla catena logistica con ritorni sulla catena del prezzo, internalizzazione dei costi e servizi di gestione del rischio da cybersecurity.</p>
<h3>I settori</h3>
<p>Codice Ateco: 45.2 Manutenzione e Riparazione di Autoveicoli<br />
Codice Ateco: 52.1 Magazzinaggio e attività di supporto ai trasporti<br />
Classe: 52.21 Attività dei servizi connessi ai trasporti terrestri<br />
Classe: 52.22 Attività dei servizi connessi al trasporto marittimo e per vie d’acqua<br />
Classe: 52.24 Movimentazione merci<br />
Classe: 52.29 Spedizionieri e agenzie di operazioni doganali</p>
<h3>Le soluzioni Software Supply Chain Management</h3>
<ul>
<li><strong>Pianificazione della supply chain</strong>
<ul>
<li>Processo strategico che coinvolge le aziende che si trovano ad affrontare questioni relative agli stock e all’approvvigionamento.</li>
</ul>
</li>
<li><strong>Booking della supply chain</strong>
<ul>
<li>Processo di gestione dei processi di movimentazione delle merci all’interno del piazzale del magazzino.</li>
</ul>
</li>
<li><strong>Magazzino della supply chain</strong>
<ul>
<li>Gestione dei processi e delle operazioni quotidiane di magazzino in entrata e in uscita, incluse le attività di ricezione merce, immagazzinamento, prelievo, imballaggio e spedizione.<br />
Picking optimizer, per ottimizzare e personalizzare le logiche di prelievo e imballo.</li>
</ul>
</li>
<li><strong>Logistica della supply chain</strong>
<ul>
<li>Processo per la gestione e ottimizzazione dei processi di trasporto, dalla prenotazione dei mezzi alla fatturazione.</li>
</ul>
</li>
<li><strong>Gestione dello scambio dei dati della supply chain</strong>
<ul>
<li>Processo per l’automazione dei processi e lo scambio dei dati di documenti tra i vari attori della catena di forniture (ordini di acquisto, fatture, informazioni prodotto, spedizioni, tracciabilità).</li>
</ul>
</li>
<li><strong>AI e BI nella gestione della supply chain</strong>
<ul>
<li>Dashboard e report personalizzati per un processo di pianificazione e gestione più efficiente.</li>
</ul>
</li>
<li><strong>Gestione del flusso documentale e di stampa della supply chain</strong>
<ul>
<li>Gestione delle pipeline di stampa sulle periferiche.</li>
</ul>
</li>
<li><strong>Tecnologia vocale della supply chain</strong>
<ul>
<li>Gestione del processo di coaching, e delle operazioni quotidiane degli operatori.</li>
</ul>
</li>
</ul>
<h3>Integrazioni</h3>
<p>Le nostre soluzioni si integrano facilmente con altri sistemi gestionali ERP in commercio, consentendo di condividere dati e informazioni tra i diversi sistemi, migliorando la visibilità e la collaborazione, semplificando i processi aziendali.</p>

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</style><div class="gallery-shortcode dt-gallery-container gallery-masonry-shortcode-id-8e10b01586808f51d1898dc1996e115e mode-masonry jquery-filter dt-icon-bg-off enable-bg-rollover resize-by-browser-width  vc_custom_1706193950157 hover-fade loading-effect-none description-on-hover" data-padding="15px" data-cur-page="1" data-post-limit="-1" data-pagination-mode="none" data-desktop-columns-num="3" data-v-tablet-columns-num="2" data-h-tablet-columns-num="3" data-phone-columns-num="2" data-width="0px" data-columns="0"><div class="iso-container" ><div class="wf-cell iso-item" data-post-id="4608" data-date="2024-01-25T14:45:08+00:00" data-name="Bando di gara Regione Liguria"><figure class="post visible"><a href="https://patelliconsulting.it/wp-content/uploads/2024/01/firma-contratto-scaled.jpg" class="rollover dt-pswp-item layzr-bg" data-large_image_width="2560" data-large_image_height="1707" data-dt-img-description="" title="Bando di gara Regione Liguria"><img decoding="async" class="preload-me iso-lazy-load aspect" src="data:image/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20480%20480&#39;%2F%3E" data-src="https://patelliconsulting.it/wp-content/uploads/2024/01/firma-contratto-scaled-480x480.jpg" data-srcset="https://patelliconsulting.it/wp-content/uploads/2024/01/firma-contratto-scaled-480x480.jpg 480w, https://patelliconsulting.it/wp-content/uploads/2024/01/firma-contratto-scaled-720x720.jpg 720w" loading="eager" style="--ratio: 480 / 480" sizes="(max-width: 480px) 100vw, 480px" alt="Bando di gara Regione Liguria" width="480" height="480"  /><span class="gallery-rollover"><span class="gallery-zoom-ico icomoon-the7-font-the7-zoom-06"><span></span></span></span></a></figure></div></div><!-- iso-container|iso-grid --></div>
	<div class="wpb_text_column wpb_content_element " >
		<div class="wpb_wrapper">
			<h3><strong>La metodologia per supportare le aziende durante la fase di richiesta del bando</strong></h3>
<ul>
<li>Fase consulenziale e assessment del progetto</li>
<li>Fase progettuale</li>
<li>Documentazione tecnica</li>
<li>Cronoprogramma dettagliato</li>
<li>Quadro economico indicante i costi dell’iniziativa</li>
<li>Fase di realizzazione</li>
</ul>

		</div>
	</div>
</div></div></div></div>
</div><p>L'articolo <a href="https://patelliconsulting.it/bandoliguria24/">Le soluzioni SCM soddisfano i requisiti del bando della Regione Liguria</a> proviene da <a href="https://patelliconsulting.it">Patelli Consulting</a>.</p>
]]></content:encoded>
					
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			</item>
		<item>
		<title>Centralizza tutti i contenuti e i dati dei prodotti digitali in un unico hub</title>
		<link>https://patelliconsulting.it/pim-dam/</link>
					<comments>https://patelliconsulting.it/pim-dam/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Fri, 02 Jun 2023 10:00:12 +0000</pubDate>
				<category><![CDATA[MarTech]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Fractional executive]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[martech]]></category>
		<category><![CDATA[salestech]]></category>
		<guid isPermaLink="false">https://patelliconsulting.it/google-ai-copy/</guid>

					<description><![CDATA[<p>Nulla a velit quis ex ornare rhoncus. Donec imperdiet risus justo, vel malesuada erat fermentum at. Morbi at laoreet mauris. Mauris lorem felis, gravida et vehicula congue, tempus vel justo.</p>
<p>L'articolo <a href="https://patelliconsulting.it/pim-dam/">Centralizza tutti i contenuti e i dati dei prodotti digitali in un unico hub</a> proviene da <a href="https://patelliconsulting.it">Patelli Consulting</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="wpb-content-wrapper"><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper">
	<div class="wpb_text_column wpb_content_element  vc_custom_1685434215662" >
		<div class="wpb_wrapper">
			<h3><span style="color: #000000;">Centralizza tutti i contenuti e i dati dei prodotti digitali in un unico hub</span></h3>
<p><span style="color: #000000;">Un <strong>workspace</strong> unico dove avere a disposizione tutte le <strong>risorse digitali</strong>, la <strong>gestione</strong> dei <strong>contenuti</strong> e la <strong>distribuzione</strong> su <strong>più canali in modo automatico</strong>, garantendo la coerenza dei contenuti di brand.</span></p>
<h3><span style="color: #000000;">PIM</span></h3>
<p><span style="color: #000000;">L’organizzazione e la condivisione intelligente degli<strong> asset digitali</strong> in ambito <strong>B2B</strong> e <strong>B2C</strong> permette di organizzare e centralizzare l’intero <strong>database</strong> dei <strong>prodotti aziendali</strong> in un <strong>unico ambiente</strong> per governare i <strong>flussi</strong> di <strong>arricchimento</strong> <strong>editoriale</strong>, <strong>multimediale</strong> e di <strong>traduzione</strong>.</span></p>
<ul>
<li><span style="color: #000000;"><strong>Online</strong> (sito web, social, e-commerce, catalogo prodotti, brochure e schede tecniche)</span></li>
<li><span style="color: #000000;"><strong>Offline</strong> (punto vendita fisico, stampa)</span></li>
</ul>
<h3><span style="color: #000000;">DAM</span></h3>
<p><span style="color: #000000;">È possibile <strong>organizzare</strong> e <strong>indicizzare</strong> l’intera <strong>libreria di documenti digitali</strong> in un unico <strong>hub</strong>, rendendo più efficiente e veloce la consultazione dei file.</span></p>
<ul>
<li><span style="color: #000000;"><strong>Archivio</strong>: immagini, documenti, audio, video e files in generale</span></li>
</ul>

		</div>
	</div>
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	<div class="wpb_text_column wpb_content_element " >
		<div class="wpb_wrapper">
			<h3 class="avia-caption-title "><span style="color: #000000;">CONNETTORI INTEGRATI</span></h3>
<p><span style="color: #000000;">Distribuisci facilmente sui tuoi <strong>endpoints</strong>.</span><br />
<span style="color: #000000;">Il <strong>sistema</strong> evoluto di <strong>connettori</strong> personalizzabili consente di aggiornare il contenuto su tutti i <strong>canali</strong> in modo <strong>veloce</strong> e <strong>automatico</strong> direttamente in Piattaforma: dalle app ai cataloghi e siti e-commerce, le funzionalità di integrazione lavorano per una piena coerenza delle risorse di brand sui touch-point e sull’ottimizzazione di costi e processi.</span></p>

		</div>
	</div>
</div></div></div></div>
</div><p>L'articolo <a href="https://patelliconsulting.it/pim-dam/">Centralizza tutti i contenuti e i dati dei prodotti digitali in un unico hub</a> proviene da <a href="https://patelliconsulting.it">Patelli Consulting</a>.</p>
]]></content:encoded>
					
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		<title>Google annuncia l&#8217;implementazione dell&#8217;IA nel suo motore di ricerca</title>
		<link>https://patelliconsulting.it/google-ai/</link>
					<comments>https://patelliconsulting.it/google-ai/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Tue, 23 May 2023 21:54:09 +0000</pubDate>
				<category><![CDATA[MarTech]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Fractional executive]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[martech]]></category>
		<category><![CDATA[salestech]]></category>
		<guid isPermaLink="false">https://patelliconsulting.it/martech-e-salestech-copy-copy/</guid>

					<description><![CDATA[<p>Nulla a velit quis ex ornare rhoncus. Donec imperdiet risus justo, vel malesuada erat fermentum at. Morbi at laoreet mauris. Mauris lorem felis, gravida et vehicula congue, tempus vel justo.</p>
<p>L'articolo <a href="https://patelliconsulting.it/google-ai/">Google annuncia l&#8217;implementazione dell&#8217;IA nel suo motore di ricerca</a> proviene da <a href="https://patelliconsulting.it">Patelli Consulting</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="wpb-content-wrapper"><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper">
	<div class="wpb_text_column wpb_content_element  vc_custom_1684878893833" >
		<div class="wpb_wrapper">
			<h3>Google annuncia l&#8217;implementazione dell&#8217;IA nel suo motore di ricerca.</h3>
<p>L&#8217;azienda statunitense ha annunciato l&#8217;implementazione <strong>dell&#8217;intelligenza artificiale generativa</strong> all&#8217;interno del suo motore di ricerca principale. Il colosso dell&#8217;internet ha deciso quindi di rispondere a <strong>Microsoft</strong>, che a inizio anno aveva incorporato GPT-4 all&#8217;interno di Bing, il suo motore di ricerca. Scopri cosa sta succedendo nel mondo dell&#8217;intelligenza artificiale</p>
<h3>La ricerca migliora grazie all’IA generativa</h3>
<p>Con l’integrazione dell’AI generativa, <strong>Google</strong> sarà in grado di comprendere meglio l’intento degli utenti e fornire <strong>risposte</strong> più <strong>complete</strong> e <strong>approfondite</strong>. L’algoritmo di ricerca sarà in grado di <strong>generare contenuti contestualmente rilevanti</strong>, aiutando gli utenti a ottenere informazioni pertinenti in modo più efficiente. Ciò potrebbe significare una maggiore precisione nella risposta a domande complesse e la presentazione di contenuti diversificati che rispondano a una vasta gamma di bisogni.</p>

		</div>
	</div>
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	<div class="wpb_text_column wpb_content_element " >
		<div class="wpb_wrapper">
			<h2 class="avia-caption-title ">Impatto sull’ottimizzazione dei motori di ricerca (SEO)</h2>
<p>Con l’introduzione dell’<strong>AI generativa</strong>, gli specialisti <strong>SEO</strong> dovranno adattarsi alle nuove <strong>dinamiche di ricerca</strong>. È probabile che<strong> l’ottimizzazione dei contenuti</strong> debba considerare anche la generazione di immagini e video di qualità, oltre ai testi. Sarà fondamentale comprendere come l’AI generativa influenzerà l’algoritmo di ricerca di Google e adattare le <strong>strategie SEO</strong> per ottenere una maggiore visibilità online.</p>

		</div>
	</div>
</div></div></div></div>
</div><p>L'articolo <a href="https://patelliconsulting.it/google-ai/">Google annuncia l&#8217;implementazione dell&#8217;IA nel suo motore di ricerca</a> proviene da <a href="https://patelliconsulting.it">Patelli Consulting</a>.</p>
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		<item>
		<title>Vuoi migliorare la tua strategia aziendale?</title>
		<link>https://patelliconsulting.it/martech-e-salestech-copy/</link>
					<comments>https://patelliconsulting.it/martech-e-salestech-copy/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Tue, 18 Apr 2023 18:00:21 +0000</pubDate>
				<category><![CDATA[MarTech]]></category>
		<category><![CDATA[Fractional executive]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[martech]]></category>
		<category><![CDATA[salestech]]></category>
		<guid isPermaLink="false">https://patelliconsulting.it/martech-e-salestech-copy/</guid>

					<description><![CDATA[<p>Nulla a velit quis ex ornare rhoncus. Donec imperdiet risus justo, vel malesuada erat fermentum at. Morbi at laoreet mauris. Mauris lorem felis, gravida et vehicula congue, tempus vel justo.</p>
<p>L'articolo <a href="https://patelliconsulting.it/martech-e-salestech-copy/">Vuoi migliorare la tua strategia aziendale?</a> proviene da <a href="https://patelliconsulting.it">Patelli Consulting</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="wpb-content-wrapper"><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper">
	<div class="wpb_text_column wpb_content_element  vc_custom_1680599845564" >
		<div class="wpb_wrapper">
			<h3 class="testata__title gd-text"><span style="color: #000000;">Vuoi migliorare la tua strategia aziendale?</span></h3>
<p><span style="color: #000000;">La soluzione: Fractional Executive.</span></p>
<h3><span style="color: #000000;">Sfruttare la tecnologia per migliorare la collaborazione</span></h3>
<p><span style="color: #000000;">Quando il marketing e le vendite riescono a implementare tali soluzioni tecnologiche, arrivano a sfruttare alcuni vantaggi significativi che possono aiutare a creare una maggiore efficienza nelle attività:</span></p>
<ul>
<li><span style="color: #000000;"><strong>Automazione dei flussi</strong>: sia MarTech che SalesTech aiutano i team a costruire l’allineamento semplificando i loro carichi di lavoro, trovando lead attivi per concludere accordi ed aumentare il fatturato.</span></li>
<li><span style="color: #000000;"><strong>Governance dei dati</strong>: la collaborazione tra MarTech e SalesTech consente ai marketer e ai venditori di ritenersi reciprocamente responsabili dei dati sfruttati nei loro processi specifici, riducendo il numero di errori e ottimizzando la loro capacità di raggiungere, coinvolgere e soddisfare i propri acquirenti.</span></li>
</ul>

		</div>
	</div>
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</style><div class="gallery-shortcode dt-gallery-container gallery-masonry-shortcode-id-4b77391c0ede6dea31d81820dae3650f mode-masonry jquery-filter dt-icon-bg-off enable-bg-rollover resize-by-browser-width  vc_custom_1651786320622 hover-fade loading-effect-none description-on-hover" data-padding="15px" data-cur-page="1" data-post-limit="-1" data-pagination-mode="none" data-desktop-columns-num="3" data-v-tablet-columns-num="2" data-h-tablet-columns-num="3" data-phone-columns-num="2" data-width="0px" data-columns="0"><div class="iso-container" ><div class="wf-cell iso-item" data-post-id="4377" data-date="2022-05-05T21:32:30+00:00" data-name="Immagini-Sito-SalesTech-MarTech"><figure class="post visible"><a href="https://patelliconsulting.it/wp-content/uploads/2022/05/Immagini-Sito-SalesTech-MarTech.jpg" class="rollover dt-pswp-item layzr-bg" data-large_image_width="1500" data-large_image_height="1000" data-dt-img-description="" title="Immagini-Sito-SalesTech-MarTech"><img decoding="async" class="preload-me iso-lazy-load aspect" src="data:image/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20480%20480&#39;%2F%3E" data-src="https://patelliconsulting.it/wp-content/uploads/2022/05/Immagini-Sito-SalesTech-MarTech-480x480.jpg" data-srcset="https://patelliconsulting.it/wp-content/uploads/2022/05/Immagini-Sito-SalesTech-MarTech-480x480.jpg 480w, https://patelliconsulting.it/wp-content/uploads/2022/05/Immagini-Sito-SalesTech-MarTech-720x720.jpg 720w" loading="eager" style="--ratio: 480 / 480" sizes="(max-width: 480px) 100vw, 480px" alt="" width="480" height="480"  /><span class="gallery-rollover"><span class="gallery-zoom-ico icomoon-the7-font-the7-zoom-06"><span></span></span></span></a></figure></div></div><!-- iso-container|iso-grid --></div>
	<div class="wpb_text_column wpb_content_element " >
		<div class="wpb_wrapper">
			<h3><span style="color: #000000;">MARTECH</span></h3>
<p><span style="color: #000000;">. è un termine che definisce software e strumenti tecnologici che i marketer utilizzano per pianificare, eseguire e misurare le campagne di marketing.</span></p>
<h3><span style="color: #000000;">SALESTECH</span></h3>
<p><span style="color: #000000;">. è un insieme di strumenti che aiutano ad accelerare e migliorare la produttività delle vendite, utilizzando strumenti tecnologici a supporto.</span></p>

		</div>
	</div>
</div></div></div></div>
</div><p>L'articolo <a href="https://patelliconsulting.it/martech-e-salestech-copy/">Vuoi migliorare la tua strategia aziendale?</a> proviene da <a href="https://patelliconsulting.it">Patelli Consulting</a>.</p>
]]></content:encoded>
					
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			</item>
		<item>
		<title>MarTech e SalesTech</title>
		<link>https://patelliconsulting.it/martech-e-salestech/</link>
					<comments>https://patelliconsulting.it/martech-e-salestech/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Tue, 10 May 2022 09:00:34 +0000</pubDate>
				<category><![CDATA[MarTech]]></category>
		<category><![CDATA[Fractional executive]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[martech]]></category>
		<category><![CDATA[salestech]]></category>
		<guid isPermaLink="false">https://patelliconsulting.it/strategie-marketing-copy/</guid>

					<description><![CDATA[<p>Nulla a velit quis ex ornare rhoncus. Donec imperdiet risus justo, vel malesuada erat fermentum at. Morbi at laoreet mauris. Mauris lorem felis, gravida et vehicula congue, tempus vel justo.</p>
<p>L'articolo <a href="https://patelliconsulting.it/martech-e-salestech/">MarTech e SalesTech</a> proviene da <a href="https://patelliconsulting.it">Patelli Consulting</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="wpb-content-wrapper"><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper">
	<div class="wpb_text_column wpb_content_element  vc_custom_1680599930856" >
		<div class="wpb_wrapper">
			<h3 class="testata__title gd-text"><span style="color: #000000;">MarTech e SalesTech: la nuova frontiera di marketing e vendite</span></h3>
<p><span style="color: #000000;">L’utilizzo congiunto di soluzioni tecnologiche a supporto delle attività di marketing e di vendita permette alle aziende di creare processi più collaborativi ed efficaci. Le piattaforme consentono di automatizzare e semplificare, raccogliere e analizzare dati, coinvolgere il pubblico di destinazione, aumentare il fatturato.</span></p>
<h3><span style="color: #000000;">Sfruttare la tecnologia per migliorare la collaborazione</span></h3>
<p><span style="color: #000000;">Quando il marketing e le vendite riescono a implementare tali soluzioni tecnologiche, arrivano a sfruttare alcuni vantaggi significativi che possono aiutare a creare una maggiore efficienza nelle attività:</span></p>
<ul>
<li><span style="color: #000000;"><strong>Automazione dei flussi</strong>: sia MarTech che SalesTech aiutano i team a costruire l’allineamento semplificando i loro carichi di lavoro, trovando lead attivi per concludere accordi ed aumentare il fatturato.</span></li>
<li><span style="color: #000000;"><strong>Governance dei dati</strong>: la collaborazione tra MarTech e SalesTech consente ai marketer e ai venditori di ritenersi reciprocamente responsabili dei dati sfruttati nei loro processi specifici, riducendo il numero di errori e ottimizzando la loro capacità di raggiungere, coinvolgere e soddisfare i propri acquirenti.</span></li>
</ul>

		</div>
	</div>
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</style><div class="gallery-shortcode dt-gallery-container gallery-masonry-shortcode-id-4b77391c0ede6dea31d81820dae3650f mode-masonry jquery-filter dt-icon-bg-off enable-bg-rollover resize-by-browser-width  vc_custom_1651786320622 hover-fade loading-effect-none description-on-hover" data-padding="15px" data-cur-page="1" data-post-limit="-1" data-pagination-mode="none" data-desktop-columns-num="3" data-v-tablet-columns-num="2" data-h-tablet-columns-num="3" data-phone-columns-num="2" data-width="0px" data-columns="0"><div class="iso-container" ><div class="wf-cell iso-item" data-post-id="4377" data-date="2022-05-05T21:32:30+00:00" data-name="Immagini-Sito-SalesTech-MarTech"><figure class="post visible"><a href="https://patelliconsulting.it/wp-content/uploads/2022/05/Immagini-Sito-SalesTech-MarTech.jpg" class="rollover dt-pswp-item layzr-bg" data-large_image_width="1500" data-large_image_height="1000" data-dt-img-description="" title="Immagini-Sito-SalesTech-MarTech"><img decoding="async" class="preload-me iso-lazy-load aspect" src="data:image/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20480%20480&#39;%2F%3E" data-src="https://patelliconsulting.it/wp-content/uploads/2022/05/Immagini-Sito-SalesTech-MarTech-480x480.jpg" data-srcset="https://patelliconsulting.it/wp-content/uploads/2022/05/Immagini-Sito-SalesTech-MarTech-480x480.jpg 480w, https://patelliconsulting.it/wp-content/uploads/2022/05/Immagini-Sito-SalesTech-MarTech-720x720.jpg 720w" loading="eager" style="--ratio: 480 / 480" sizes="(max-width: 480px) 100vw, 480px" alt="" width="480" height="480"  /><span class="gallery-rollover"><span class="gallery-zoom-ico icomoon-the7-font-the7-zoom-06"><span></span></span></span></a></figure></div></div><!-- iso-container|iso-grid --></div>
	<div class="wpb_text_column wpb_content_element " >
		<div class="wpb_wrapper">
			<h3><span style="color: #000000;">MARTECH</span></h3>
<p><span style="color: #000000;">. è un termine che definisce software e strumenti tecnologici che i marketer utilizzano per pianificare, eseguire e misurare le campagne di marketing.</span></p>
<h3><span style="color: #000000;">SALESTECH</span></h3>
<p><span style="color: #000000;">. è un insieme di strumenti che aiutano ad accelerare e migliorare la produttività delle vendite, utilizzando strumenti tecnologici a supporto.</span></p>

		</div>
	</div>
</div></div></div></div>
</div><p>L'articolo <a href="https://patelliconsulting.it/martech-e-salestech/">MarTech e SalesTech</a> proviene da <a href="https://patelliconsulting.it">Patelli Consulting</a>.</p>
]]></content:encoded>
					
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			</item>
		<item>
		<title>Strategie e Marketing</title>
		<link>https://patelliconsulting.it/strategie-marketing/</link>
					<comments>https://patelliconsulting.it/strategie-marketing/#comments</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Tue, 05 Apr 2022 12:00:51 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[digitalizzazione del marketing]]></category>
		<category><![CDATA[Fractional executive]]></category>
		<category><![CDATA[growth strategies]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[martech]]></category>
		<category><![CDATA[vendite]]></category>
		<guid isPermaLink="false">https://the7.io/company/?p=2869</guid>

					<description><![CDATA[<p>Nulla a velit quis ex ornare rhoncus. Donec imperdiet risus justo, vel malesuada erat fermentum at. Morbi at laoreet mauris. Mauris lorem felis, gravida et vehicula congue, tempus vel justo.</p>
<p>L'articolo <a href="https://patelliconsulting.it/strategie-marketing/">Strategie e Marketing</a> proviene da <a href="https://patelliconsulting.it">Patelli Consulting</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="wpb-content-wrapper"><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper">
	<div class="wpb_text_column wpb_content_element  vc_custom_1649193440880" >
		<div class="wpb_wrapper">
			<h3><strong>Fractional Executive e Manager</strong></h3>
<p>Ti accompagniamo nell’evoluzione e innovazione dei tuoi modelli di business.</p>
<p>Diventiamo il tuo reparto MARKETING, gestendo tutta la pianificazione strategica ed eseguendo tutte le attività di marketing analitico, strategico e operativo per la tua azienda.</p>
<p>Un affiancamento strutturato, professionale e integrato nella tua azienda e nella tua attività, in grado di creare le giuste sinergie interne, gli strumenti e i processi per ottenere il massimo dai nuovi progetti di marketing.</p>

		</div>
	</div>
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	<div class="wpb_text_column wpb_content_element " >
		<div class="wpb_wrapper">
			<h3>GROWTH STRATEGIES</h3>
<p>. Marketing Strategy<br />
. Business Plan &amp; Model<br />
. Analisi dei Processi<br />
. Project Management<br />
. Branding &amp; Communication<br />
. Acquisition ADV<br />
. Performance Marketing<br />
. Monitoring</p>
<h3>MARTECH</h3>
<p>. Ottimizziamo il marketing con un approccio basato su dati e innovazione. Il punto di partenza è la strategia di business: i driver, gli obiettivi e le iniziative di business che l’azienda ha nella sua roadmap.<br />
. IT Assestment &amp; Strategy<br />
. Open Innovation</p>

		</div>
	</div>
</div></div></div></div>
</div><p>L'articolo <a href="https://patelliconsulting.it/strategie-marketing/">Strategie e Marketing</a> proviene da <a href="https://patelliconsulting.it">Patelli Consulting</a>.</p>
]]></content:encoded>
					
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			</item>
		<item>
		<title>Human Marketing</title>
		<link>https://patelliconsulting.it/human-marketing/</link>
					<comments>https://patelliconsulting.it/human-marketing/#comments</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Fri, 01 Apr 2022 09:00:16 +0000</pubDate>
				<category><![CDATA[Trend]]></category>
		<category><![CDATA[human marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing relazionale]]></category>
		<guid isPermaLink="false">https://the7.io/company/?p=2903</guid>

					<description><![CDATA[<p>Donec imperdiet risus justo, vel malesuada erat fermentum at. Morbi at laoreet mauris.</p>
<p>L'articolo <a href="https://patelliconsulting.it/human-marketing/">Human Marketing</a> proviene da <a href="https://patelliconsulting.it">Patelli Consulting</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="wpb-content-wrapper"><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper">
	<div class="wpb_text_column wpb_content_element  vc_custom_1680599733623" >
		<div class="wpb_wrapper">
			<h3><span style="color: #000000;">Un approccio sostenibile per un marketing a misura d&#8217;uomo</span></h3>
<p><span style="color: #000000;">Siamo entrati in un’era dove i processi di comunicazione sono diventati multicanale e omnidirezionali ma, soprattutto, completamente tracciabili e configurabili in base alla profilazione degli utenti, rendendo l’obiettivo di conoscere il cliente in modo estremamente preciso raggiungibile con il supporto di sistemi di analisi dei dati sempre più evoluti.</span></p>
<p><span style="color: #000000;">Questo scenario porta con sé una serie di implicazioni etiche che devono essere tenute in considerazione.</span></p>

		</div>
	</div>
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			<h3><span style="color: #000000;">Lo Human Marketing come unico approccio etico alle strategie di marketing</span></h3>
<p><span style="color: #000000;">Bryan Kramer, social media strategist e fondatore dell’approccio Human to Human (h2h) ha detto: “Non esiste più il B2B né il B2C. <strong>Adesso si parla di Human to Human: #H2H”.</strong></span></p>
<p><span style="color: #000000;">La comunicazione tra aziende che parlano ad altri business è spesso complessa. Le dinamiche che governano questi rapporti risentono dei divari di budget tra le piccole e medie aziende, che si trovano a competere con quelli da capogiro delle grandi multinazionali. Ancora oggi infatti, chi stanzia i budget più importanti riesce a scavalcare meglio la concorrenza.</span></p>
<p><span style="color: #000000;">Oggi, però, anche le aziende più piccole hanno un’arma da sfoderare, ed è quella dell’empatia. L’approccio Human to Human è l’unico approccio che si è dimostrato capace di scardinare le obsolescenze di una comunicazione pensata solo per attrarre aziende. Nell’era del digital ci siamo riscoperti tutti paradossalmente più umani.</span></p>
<p><span style="color: #000000;">L’approccio <strong>Human to Human</strong>, nel contesto del <strong>marketing relazionale</strong>, non è altro che un modo per creare e <strong>mantenere un rapporto tra azienda e cliente</strong>, facendo leva sull’<strong>empatia</strong>, la <strong>conversazione</strong> e la <strong>fiducia</strong>. Un’azienda deve essere in grado non solo di <strong>comunicare</strong> al meglio i propri <strong>valori</strong>, ma trasmettere <strong>trasparenza</strong>, <strong>affidabilità</strong> e <strong>soprattutto umanità</strong>.</span></p>
<h3><span style="color: #000000;">Il cliente al centro della tua strategia di marketing</span></h3>
<p><span style="color: #000000;">Ogni cambio di paradigma richiede una ristrutturazione di pensiero, ed è proprio da questo che bisogna ripartire per iniziare a rendere più umana la tua comunicazione B2B.</span></p>
<p><span style="color: #000000;">Come prima cosa, bisogna cambiare il fulcro della tua strategia di marketing e comunicazione che non dovrebbe più essere il tuo <strong>prodotto/servizio ma il cliente</strong>. Alle persone non interessa sapere ogni singola caratteristica di un prodotto, ma vuole sapere come questo prodotto può aiutarlo e vuole sapere che può fidarsi di te (potrai mostrargli tutte le buone qualità del tuo prodotto/servizio in uno step successivo).</span></p>
<p><span style="color: #000000;">Bryan Kramer nel suo libro “Human to Human: H2H” ha scritto infatti ‘Il fatto è che le aziende non hanno emozioni. I prodotti non hanno emozioni. Gli umani ce le hanno; vogliono provare qualcosa’.</span></p>
<h5><span style="color: #000000;">In una <strong>strategia di marketing relazionale</strong>, il cliente non va più concepito come consumatore ma come persona con delle emozioni.</span></h5>
<p><span style="color: #000000;">L’unico modo per mostrare il lato umano della tua azienda è usare la trasparenza; mostrate ai vostri potenziali clienti chi siete, come lavorate, che valori avete; mostrategli anche quando sbagliate perché capiranno che non nascondete nulla e che in fondo siete umani quanto loro.</span></p>
<p><span style="color: #000000;">In questa strategia non è concepibile la comunicazione unilaterale in cui è solo l’azienda che parla con il potenziale cliente. Grazie ai social network infatti si sono avvicinate le distanze tra aziende e consumatori e puoi sfruttare questo mezzo per creare una conversazione con i tuoi clienti o potenziali clienti. Moltissimi consumatori desiderano solamente sentirsi inclusi e fare parte di qualcosa. Potrebbe rivelarsi un’ottima mossa di <strong>marketing</strong> esaudire questo loro desiderio con, ad esempio, un contest o un semplice sondaggio in cui gli si chiede la sua opinione.</span></p>
<p><span style="color: #000000;">Quando dei potenziali clienti arrivano su una tua pagina social, non tengono conto solo dei prodotti che gli stai offrendo ma prendono in considerazione tutta la percezione che hanno di te; il tuo <strong>tono di voce</strong>, le immagini che scegli, i valori che traspaiono dai tuoi messaggi, nel caso avessero fatto una domanda guardano i tempi di risposta e la qualità della risposta etc..</span></p>
<p><span style="color: #000000;">Un dato che può interessarti è che il 71% degli utenti che hanno avuto una buona esperienza con un brand sui social network è più probabile lo possano consigliare ad altri.</span></p>
<p><span style="color: #000000;"><strong>Quindi cosa devi fare per adottare un approccio H2H?</strong></span></p>
<p><span style="color: #000000;">In una strategia di marketing relazionale, bisogna adottare un <strong>tono di voce</strong> più <strong>umano</strong>.</span></p>
<p><span style="color: #000000;">Questo non vuol dire necessariamente utilizzare toni troppo amichevoli, che si discostano con l’essenza della tua azienda o che non sono adeguati al settore di riferimento. Basta infatti ripensare alla comunicazione utilizzando toni più caldi, più vicini all’interlocutore, evitare tecnicismi quando non sono necessari. Per esempio, il responsabile dell’uffici acquisti può avere degli interessi e degli obiettivi da soddisfare. È su questi che va fatta leva e che bisogna strutturare il messaggio da condividere. L’ipotetico responsabile dell’ufficio acquisti potrebbe avere a cuore l’ambiente e decidere di contattare un fornitore che ha lasciato trasparire attraverso il proprio tono di voce un particolare interesse nella salvaguardia del nostro pianeta piuttosto che un altro che ha fatto una lunga lista di prodotti con descrizione e prezzo.</span></p>
<p><span style="color: #000000;">Il cliente va quindi osservato, ascoltato, capito e definito come una persona reale con un’età, un’occupazione, degli hobby, degli interessi e anche una situazione sentimentale.</span></p>
<p><span style="color: #000000;">Dopo avere definito i tuoi <strong>potenziali clienti</strong> in quanto persone, devi poi trovare un tono di voce che trasmetta l’emozione che loro desiderano provare in modo tale da farli avvicinare al tuo brand comunicando ideali e non solo mostrandoli schede prodotto. Devi mostrare che la tua azienda è formata da persone in carne e ossa con emozioni, qualità e difetti.</span></p>
<p><span style="color: #000000;">Questo nuovo metodo di fare marketing è meno invasivo e molto più stimolante per i clienti perché vedono i valori dell’azienda uguali o simili ai propri e uno sforzo da parte di essa di mostrarsi trasparente e nell’includerli nel proprio brand.</span></p>

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</div><p>L'articolo <a href="https://patelliconsulting.it/human-marketing/">Human Marketing</a> proviene da <a href="https://patelliconsulting.it">Patelli Consulting</a>.</p>
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