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	<title>martech Archivi - Patelli Consulting</title>
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		<title>The Link &#8211; La piattaforma a supporto della Supply Chain Execution</title>
		<link>https://patelliconsulting.it/supply-chain/</link>
					<comments>https://patelliconsulting.it/supply-chain/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Wed, 22 May 2024 14:44:09 +0000</pubDate>
				<category><![CDATA[Decision Making]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Bando di gara Regione Liguria]]></category>
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		<category><![CDATA[Supply Chain]]></category>
		<category><![CDATA[The Link]]></category>
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					<description><![CDATA[<p>Nulla a velit quis ex ornare rhoncus. Donec imperdiet risus justo, vel malesuada erat fermentum at. Morbi at laoreet mauris. Mauris lorem felis, gravida et vehicula congue, tempus vel justo.</p>
<p>L'articolo <a href="https://patelliconsulting.it/supply-chain/">The Link &#8211; La piattaforma a supporto della Supply Chain Execution</a> proviene da <a href="https://patelliconsulting.it">Patelli Consulting</a>.</p>
]]></description>
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			<p><strong>The Link</strong> l’innovativa piattaforma <strong>software</strong> è composta da <strong>moduli</strong> sviluppati da <strong>System Integrator</strong>, che collaborano insieme per offrire una soluzione completa e all’avanguardia a supporto della <strong>Supply Chain</strong>.</p>
<h2>La piattaforma a supporto della Supply Chain</h2>
<p>Collaboriamo con i nostri clienti per sviluppare soluzioni personalizzate che si integrano perfettamente con la loro visione e gli obiettivi aziendali.</p>
<p>Attraverso la nostra tecnologia all&#8217;avanguardia e una strategia integrata di Supply Chain, ridefiniamo radicalmente il modo in cui le aziende gestiscono le loro operazioni. La nostra soluzione offre una visibilità senza precedenti sull&#8217;intera catena di fornitura, migliorando l&#8217;efficienza e facilitando la presa di decisioni strategiche basate su dati accurati e in tempo reale.</p>
<p><strong>I punti chiave della nostra strategia includono</strong>:</p>
<ul>
<li><strong>Agilità e Adattabilità Operativa</strong>: rispondere rapidamente ai cambiamenti del mercato.</li>
<li><strong>Decisioni Basate sui Dati</strong>: prendere decisioni informate grazie ai dati in tempo reale e alle analisi approfondite fornite dalla soluzione.</li>
<li><strong>Monitorare in Tempo Reale</strong>: controllare il flusso di merci e materiali attraverso la catena di approvvigionamento.</li>
<li><strong>Ottimizzare l&#8217;Efficienza Operativa</strong>: l&#8217;obiettivo primario è massimizzare l&#8217;efficienza operativa in tutte le fasi e ridurre i costi complessivi.</li>
<li><strong>Migliorare la Soddisfazione del Cliente</strong>: focalizzare la soddisfazione del cliente attraverso la consegna tempestiva, la qualità del prodotto e una gestione efficace degli ordini.</li>
<li><strong>Misurare la Performance</strong>: attraverso indicatori chiave di performance (KPI) per monitorare e valutare l&#8217;efficacia della strategia.</li>
<li><strong>Sostenibilità Ambientale</strong>: integrare pratiche ecosostenibili nella catena di approvvigionamento.</li>
</ul>
<p>La strategia non è solo una risposta al presente, ma una visione proattiva per il futuro.</p>
<p><strong>Settori di applicazione</strong></p>
<ul>
<li>Aziende commerciali</li>
<li>Aziende E-Commerce</li>
<li>Aziende di produzione</li>
<li>Aziende di logistica</li>
</ul>
<p><strong>The Link: i moduli</strong></p>
<ul>
<li>Demand &amp; Execute Planning</li>
<li>WMS</li>
<li>Booking</li>
<li>Yard Tracking</li>
<li>TMS</li>
<li>EDI</li>
<li>Business Analytics</li>
</ul>
<p><strong>The Link</strong> e <strong>Boomi</strong> si uniscono in un ecosistema per l&#8217;integrazione e l&#8217;agilità senza precedenti della tua supply chain.</p>
<p>Per maggiori informazioni potete visitare il sito <a href="https://thelink.it-present.com/index.html">The Link</a>.</p>

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			<h3><strong>La metodologia per supportare le aziende durante la fase di richiesta del bando</strong></h3>
<ul>
<li>Fase consulenziale e assessment del progetto</li>
<li>Fase progettuale</li>
<li>Documentazione tecnica</li>
<li>Cronoprogramma dettagliato</li>
<li>Quadro economico indicante i costi dell’iniziativa</li>
<li>Fase di realizzazione</li>
</ul>

		</div>
	</div>
</div></div></div></div>
</div><p>L'articolo <a href="https://patelliconsulting.it/supply-chain/">The Link &#8211; La piattaforma a supporto della Supply Chain Execution</a> proviene da <a href="https://patelliconsulting.it">Patelli Consulting</a>.</p>
]]></content:encoded>
					
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			</item>
		<item>
		<title>Le soluzioni SCM soddisfano i requisiti del bando della Regione Liguria</title>
		<link>https://patelliconsulting.it/bandoliguria24/</link>
					<comments>https://patelliconsulting.it/bandoliguria24/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Thu, 25 Jan 2024 14:32:25 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Bando di gara Regione Liguria]]></category>
		<category><![CDATA[Fractional executive]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[martech]]></category>
		<category><![CDATA[salestech]]></category>
		<guid isPermaLink="false">https://patelliconsulting.it/google-ai-copy/</guid>

					<description><![CDATA[<p>Nulla a velit quis ex ornare rhoncus. Donec imperdiet risus justo, vel malesuada erat fermentum at. Morbi at laoreet mauris. Mauris lorem felis, gravida et vehicula congue, tempus vel justo.</p>
<p>L'articolo <a href="https://patelliconsulting.it/bandoliguria24/">Le soluzioni SCM soddisfano i requisiti del bando della Regione Liguria</a> proviene da <a href="https://patelliconsulting.it">Patelli Consulting</a>.</p>
]]></description>
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			<h3>Riservato alle imprese liguri del settore della logistica</h3>
<p>Contributi a fondo perduto fino al 50%</p>
<header class="header btClear large btDash bottomDash">
<div class="dash">
<h3><span class="headline">Comunicazione Bando</span></h3>
</div>
</header>
<div class="btText">
<p>La Regione Liguria sostiene le imprese liguri che operano nel settore della logistica con contributi a fondo perduto fino al 50% per gli investimenti in innovazione.</p>
<p>Le nostre soluzioni sono perfettamente in linea con i requisiti del bando della Regione Liguria, che scade il 15 febbraio 2024.</p>
</div>
<h3>Le spese ammissibili</h3>
<p>Sono ammissibili spese per attrezzature, impianti, componenti, sistemi, programmi informatici, oltreché per l’acquisto di software dedicati alla gestione, controllo e programmazione del processo logistico. In particolare, sono consentiti interventi per implementazione delle piattaforme di interscambio e gate automation, digitalizzazione di strumenti predittivi, gestionali, manutentivi, innovazione e automazione delle manovre e della trazione ferroviaria, digitalizzazione della lettera di vettura stradale, applicazione di blockchain alla catena logistica con ritorni sulla catena del prezzo, internalizzazione dei costi e servizi di gestione del rischio da cybersecurity.</p>
<h3>I settori</h3>
<p>Codice Ateco: 45.2 Manutenzione e Riparazione di Autoveicoli<br />
Codice Ateco: 52.1 Magazzinaggio e attività di supporto ai trasporti<br />
Classe: 52.21 Attività dei servizi connessi ai trasporti terrestri<br />
Classe: 52.22 Attività dei servizi connessi al trasporto marittimo e per vie d’acqua<br />
Classe: 52.24 Movimentazione merci<br />
Classe: 52.29 Spedizionieri e agenzie di operazioni doganali</p>
<h3>Le soluzioni Software Supply Chain Management</h3>
<ul>
<li><strong>Pianificazione della supply chain</strong>
<ul>
<li>Processo strategico che coinvolge le aziende che si trovano ad affrontare questioni relative agli stock e all’approvvigionamento.</li>
</ul>
</li>
<li><strong>Booking della supply chain</strong>
<ul>
<li>Processo di gestione dei processi di movimentazione delle merci all’interno del piazzale del magazzino.</li>
</ul>
</li>
<li><strong>Magazzino della supply chain</strong>
<ul>
<li>Gestione dei processi e delle operazioni quotidiane di magazzino in entrata e in uscita, incluse le attività di ricezione merce, immagazzinamento, prelievo, imballaggio e spedizione.<br />
Picking optimizer, per ottimizzare e personalizzare le logiche di prelievo e imballo.</li>
</ul>
</li>
<li><strong>Logistica della supply chain</strong>
<ul>
<li>Processo per la gestione e ottimizzazione dei processi di trasporto, dalla prenotazione dei mezzi alla fatturazione.</li>
</ul>
</li>
<li><strong>Gestione dello scambio dei dati della supply chain</strong>
<ul>
<li>Processo per l’automazione dei processi e lo scambio dei dati di documenti tra i vari attori della catena di forniture (ordini di acquisto, fatture, informazioni prodotto, spedizioni, tracciabilità).</li>
</ul>
</li>
<li><strong>AI e BI nella gestione della supply chain</strong>
<ul>
<li>Dashboard e report personalizzati per un processo di pianificazione e gestione più efficiente.</li>
</ul>
</li>
<li><strong>Gestione del flusso documentale e di stampa della supply chain</strong>
<ul>
<li>Gestione delle pipeline di stampa sulle periferiche.</li>
</ul>
</li>
<li><strong>Tecnologia vocale della supply chain</strong>
<ul>
<li>Gestione del processo di coaching, e delle operazioni quotidiane degli operatori.</li>
</ul>
</li>
</ul>
<h3>Integrazioni</h3>
<p>Le nostre soluzioni si integrano facilmente con altri sistemi gestionali ERP in commercio, consentendo di condividere dati e informazioni tra i diversi sistemi, migliorando la visibilità e la collaborazione, semplificando i processi aziendali.</p>

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</style><div class="gallery-shortcode dt-gallery-container gallery-masonry-shortcode-id-8e10b01586808f51d1898dc1996e115e mode-masonry jquery-filter dt-icon-bg-off enable-bg-rollover resize-by-browser-width  vc_custom_1706193950157 hover-fade loading-effect-none description-on-hover" data-padding="15px" data-cur-page="1" data-post-limit="-1" data-pagination-mode="none" data-desktop-columns-num="3" data-v-tablet-columns-num="2" data-h-tablet-columns-num="3" data-phone-columns-num="2" data-width="0px" data-columns="0"><div class="iso-container" ><div class="wf-cell iso-item" data-post-id="4608" data-date="2024-01-25T14:45:08+00:00" data-name="Bando di gara Regione Liguria"><figure class="post visible"><a href="https://patelliconsulting.it/wp-content/uploads/2024/01/firma-contratto-scaled.jpg" class="rollover dt-pswp-item layzr-bg" data-large_image_width="2560" data-large_image_height="1707" data-dt-img-description="" title="Bando di gara Regione Liguria"><img decoding="async" class="preload-me iso-lazy-load aspect" src="data:image/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20480%20480&#39;%2F%3E" data-src="https://patelliconsulting.it/wp-content/uploads/2024/01/firma-contratto-scaled-480x480.jpg" data-srcset="https://patelliconsulting.it/wp-content/uploads/2024/01/firma-contratto-scaled-480x480.jpg 480w, https://patelliconsulting.it/wp-content/uploads/2024/01/firma-contratto-scaled-720x720.jpg 720w" loading="eager" style="--ratio: 480 / 480" sizes="(max-width: 480px) 100vw, 480px" alt="Bando di gara Regione Liguria" width="480" height="480"  /><span class="gallery-rollover"><span class="gallery-zoom-ico icomoon-the7-font-the7-zoom-06"><span></span></span></span></a></figure></div></div><!-- iso-container|iso-grid --></div>
	<div class="wpb_text_column wpb_content_element " >
		<div class="wpb_wrapper">
			<h3><strong>La metodologia per supportare le aziende durante la fase di richiesta del bando</strong></h3>
<ul>
<li>Fase consulenziale e assessment del progetto</li>
<li>Fase progettuale</li>
<li>Documentazione tecnica</li>
<li>Cronoprogramma dettagliato</li>
<li>Quadro economico indicante i costi dell’iniziativa</li>
<li>Fase di realizzazione</li>
</ul>

		</div>
	</div>
</div></div></div></div>
</div><p>L'articolo <a href="https://patelliconsulting.it/bandoliguria24/">Le soluzioni SCM soddisfano i requisiti del bando della Regione Liguria</a> proviene da <a href="https://patelliconsulting.it">Patelli Consulting</a>.</p>
]]></content:encoded>
					
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			</item>
		<item>
		<title>Centralizza tutti i contenuti e i dati dei prodotti digitali in un unico hub</title>
		<link>https://patelliconsulting.it/pim-dam/</link>
					<comments>https://patelliconsulting.it/pim-dam/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Fri, 02 Jun 2023 10:00:12 +0000</pubDate>
				<category><![CDATA[MarTech]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Fractional executive]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[martech]]></category>
		<category><![CDATA[salestech]]></category>
		<guid isPermaLink="false">https://patelliconsulting.it/google-ai-copy/</guid>

					<description><![CDATA[<p>Nulla a velit quis ex ornare rhoncus. Donec imperdiet risus justo, vel malesuada erat fermentum at. Morbi at laoreet mauris. Mauris lorem felis, gravida et vehicula congue, tempus vel justo.</p>
<p>L'articolo <a href="https://patelliconsulting.it/pim-dam/">Centralizza tutti i contenuti e i dati dei prodotti digitali in un unico hub</a> proviene da <a href="https://patelliconsulting.it">Patelli Consulting</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="wpb-content-wrapper"><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper">
	<div class="wpb_text_column wpb_content_element  vc_custom_1685434215662" >
		<div class="wpb_wrapper">
			<h3><span style="color: #000000;">Centralizza tutti i contenuti e i dati dei prodotti digitali in un unico hub</span></h3>
<p><span style="color: #000000;">Un <strong>workspace</strong> unico dove avere a disposizione tutte le <strong>risorse digitali</strong>, la <strong>gestione</strong> dei <strong>contenuti</strong> e la <strong>distribuzione</strong> su <strong>più canali in modo automatico</strong>, garantendo la coerenza dei contenuti di brand.</span></p>
<h3><span style="color: #000000;">PIM</span></h3>
<p><span style="color: #000000;">L’organizzazione e la condivisione intelligente degli<strong> asset digitali</strong> in ambito <strong>B2B</strong> e <strong>B2C</strong> permette di organizzare e centralizzare l’intero <strong>database</strong> dei <strong>prodotti aziendali</strong> in un <strong>unico ambiente</strong> per governare i <strong>flussi</strong> di <strong>arricchimento</strong> <strong>editoriale</strong>, <strong>multimediale</strong> e di <strong>traduzione</strong>.</span></p>
<ul>
<li><span style="color: #000000;"><strong>Online</strong> (sito web, social, e-commerce, catalogo prodotti, brochure e schede tecniche)</span></li>
<li><span style="color: #000000;"><strong>Offline</strong> (punto vendita fisico, stampa)</span></li>
</ul>
<h3><span style="color: #000000;">DAM</span></h3>
<p><span style="color: #000000;">È possibile <strong>organizzare</strong> e <strong>indicizzare</strong> l’intera <strong>libreria di documenti digitali</strong> in un unico <strong>hub</strong>, rendendo più efficiente e veloce la consultazione dei file.</span></p>
<ul>
<li><span style="color: #000000;"><strong>Archivio</strong>: immagini, documenti, audio, video e files in generale</span></li>
</ul>

		</div>
	</div>
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	<div class="wpb_text_column wpb_content_element " >
		<div class="wpb_wrapper">
			<h3 class="avia-caption-title "><span style="color: #000000;">CONNETTORI INTEGRATI</span></h3>
<p><span style="color: #000000;">Distribuisci facilmente sui tuoi <strong>endpoints</strong>.</span><br />
<span style="color: #000000;">Il <strong>sistema</strong> evoluto di <strong>connettori</strong> personalizzabili consente di aggiornare il contenuto su tutti i <strong>canali</strong> in modo <strong>veloce</strong> e <strong>automatico</strong> direttamente in Piattaforma: dalle app ai cataloghi e siti e-commerce, le funzionalità di integrazione lavorano per una piena coerenza delle risorse di brand sui touch-point e sull’ottimizzazione di costi e processi.</span></p>

		</div>
	</div>
</div></div></div></div>
</div><p>L'articolo <a href="https://patelliconsulting.it/pim-dam/">Centralizza tutti i contenuti e i dati dei prodotti digitali in un unico hub</a> proviene da <a href="https://patelliconsulting.it">Patelli Consulting</a>.</p>
]]></content:encoded>
					
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		<title>Google annuncia l&#8217;implementazione dell&#8217;IA nel suo motore di ricerca</title>
		<link>https://patelliconsulting.it/google-ai/</link>
					<comments>https://patelliconsulting.it/google-ai/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Tue, 23 May 2023 21:54:09 +0000</pubDate>
				<category><![CDATA[MarTech]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Fractional executive]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[martech]]></category>
		<category><![CDATA[salestech]]></category>
		<guid isPermaLink="false">https://patelliconsulting.it/martech-e-salestech-copy-copy/</guid>

					<description><![CDATA[<p>Nulla a velit quis ex ornare rhoncus. Donec imperdiet risus justo, vel malesuada erat fermentum at. Morbi at laoreet mauris. Mauris lorem felis, gravida et vehicula congue, tempus vel justo.</p>
<p>L'articolo <a href="https://patelliconsulting.it/google-ai/">Google annuncia l&#8217;implementazione dell&#8217;IA nel suo motore di ricerca</a> proviene da <a href="https://patelliconsulting.it">Patelli Consulting</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="wpb-content-wrapper"><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper">
	<div class="wpb_text_column wpb_content_element  vc_custom_1684878893833" >
		<div class="wpb_wrapper">
			<h3>Google annuncia l&#8217;implementazione dell&#8217;IA nel suo motore di ricerca.</h3>
<p>L&#8217;azienda statunitense ha annunciato l&#8217;implementazione <strong>dell&#8217;intelligenza artificiale generativa</strong> all&#8217;interno del suo motore di ricerca principale. Il colosso dell&#8217;internet ha deciso quindi di rispondere a <strong>Microsoft</strong>, che a inizio anno aveva incorporato GPT-4 all&#8217;interno di Bing, il suo motore di ricerca. Scopri cosa sta succedendo nel mondo dell&#8217;intelligenza artificiale</p>
<h3>La ricerca migliora grazie all’IA generativa</h3>
<p>Con l’integrazione dell’AI generativa, <strong>Google</strong> sarà in grado di comprendere meglio l’intento degli utenti e fornire <strong>risposte</strong> più <strong>complete</strong> e <strong>approfondite</strong>. L’algoritmo di ricerca sarà in grado di <strong>generare contenuti contestualmente rilevanti</strong>, aiutando gli utenti a ottenere informazioni pertinenti in modo più efficiente. Ciò potrebbe significare una maggiore precisione nella risposta a domande complesse e la presentazione di contenuti diversificati che rispondano a una vasta gamma di bisogni.</p>

		</div>
	</div>
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	<div class="wpb_text_column wpb_content_element " >
		<div class="wpb_wrapper">
			<h2 class="avia-caption-title ">Impatto sull’ottimizzazione dei motori di ricerca (SEO)</h2>
<p>Con l’introduzione dell’<strong>AI generativa</strong>, gli specialisti <strong>SEO</strong> dovranno adattarsi alle nuove <strong>dinamiche di ricerca</strong>. È probabile che<strong> l’ottimizzazione dei contenuti</strong> debba considerare anche la generazione di immagini e video di qualità, oltre ai testi. Sarà fondamentale comprendere come l’AI generativa influenzerà l’algoritmo di ricerca di Google e adattare le <strong>strategie SEO</strong> per ottenere una maggiore visibilità online.</p>

		</div>
	</div>
</div></div></div></div>
</div><p>L'articolo <a href="https://patelliconsulting.it/google-ai/">Google annuncia l&#8217;implementazione dell&#8217;IA nel suo motore di ricerca</a> proviene da <a href="https://patelliconsulting.it">Patelli Consulting</a>.</p>
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		<item>
		<title>Vuoi migliorare la tua strategia aziendale?</title>
		<link>https://patelliconsulting.it/martech-e-salestech-copy/</link>
					<comments>https://patelliconsulting.it/martech-e-salestech-copy/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Tue, 18 Apr 2023 18:00:21 +0000</pubDate>
				<category><![CDATA[MarTech]]></category>
		<category><![CDATA[Fractional executive]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[martech]]></category>
		<category><![CDATA[salestech]]></category>
		<guid isPermaLink="false">https://patelliconsulting.it/martech-e-salestech-copy/</guid>

					<description><![CDATA[<p>Nulla a velit quis ex ornare rhoncus. Donec imperdiet risus justo, vel malesuada erat fermentum at. Morbi at laoreet mauris. Mauris lorem felis, gravida et vehicula congue, tempus vel justo.</p>
<p>L'articolo <a href="https://patelliconsulting.it/martech-e-salestech-copy/">Vuoi migliorare la tua strategia aziendale?</a> proviene da <a href="https://patelliconsulting.it">Patelli Consulting</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="wpb-content-wrapper"><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper">
	<div class="wpb_text_column wpb_content_element  vc_custom_1680599845564" >
		<div class="wpb_wrapper">
			<h3 class="testata__title gd-text"><span style="color: #000000;">Vuoi migliorare la tua strategia aziendale?</span></h3>
<p><span style="color: #000000;">La soluzione: Fractional Executive.</span></p>
<h3><span style="color: #000000;">Sfruttare la tecnologia per migliorare la collaborazione</span></h3>
<p><span style="color: #000000;">Quando il marketing e le vendite riescono a implementare tali soluzioni tecnologiche, arrivano a sfruttare alcuni vantaggi significativi che possono aiutare a creare una maggiore efficienza nelle attività:</span></p>
<ul>
<li><span style="color: #000000;"><strong>Automazione dei flussi</strong>: sia MarTech che SalesTech aiutano i team a costruire l’allineamento semplificando i loro carichi di lavoro, trovando lead attivi per concludere accordi ed aumentare il fatturato.</span></li>
<li><span style="color: #000000;"><strong>Governance dei dati</strong>: la collaborazione tra MarTech e SalesTech consente ai marketer e ai venditori di ritenersi reciprocamente responsabili dei dati sfruttati nei loro processi specifici, riducendo il numero di errori e ottimizzando la loro capacità di raggiungere, coinvolgere e soddisfare i propri acquirenti.</span></li>
</ul>

		</div>
	</div>
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</style><div class="gallery-shortcode dt-gallery-container gallery-masonry-shortcode-id-4b77391c0ede6dea31d81820dae3650f mode-masonry jquery-filter dt-icon-bg-off enable-bg-rollover resize-by-browser-width  vc_custom_1651786320622 hover-fade loading-effect-none description-on-hover" data-padding="15px" data-cur-page="1" data-post-limit="-1" data-pagination-mode="none" data-desktop-columns-num="3" data-v-tablet-columns-num="2" data-h-tablet-columns-num="3" data-phone-columns-num="2" data-width="0px" data-columns="0"><div class="iso-container" ><div class="wf-cell iso-item" data-post-id="4377" data-date="2022-05-05T21:32:30+00:00" data-name="Immagini-Sito-SalesTech-MarTech"><figure class="post visible"><a href="https://patelliconsulting.it/wp-content/uploads/2022/05/Immagini-Sito-SalesTech-MarTech.jpg" class="rollover dt-pswp-item layzr-bg" data-large_image_width="1500" data-large_image_height="1000" data-dt-img-description="" title="Immagini-Sito-SalesTech-MarTech"><img decoding="async" class="preload-me iso-lazy-load aspect" src="data:image/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20480%20480&#39;%2F%3E" data-src="https://patelliconsulting.it/wp-content/uploads/2022/05/Immagini-Sito-SalesTech-MarTech-480x480.jpg" data-srcset="https://patelliconsulting.it/wp-content/uploads/2022/05/Immagini-Sito-SalesTech-MarTech-480x480.jpg 480w, https://patelliconsulting.it/wp-content/uploads/2022/05/Immagini-Sito-SalesTech-MarTech-720x720.jpg 720w" loading="eager" style="--ratio: 480 / 480" sizes="(max-width: 480px) 100vw, 480px" alt="" width="480" height="480"  /><span class="gallery-rollover"><span class="gallery-zoom-ico icomoon-the7-font-the7-zoom-06"><span></span></span></span></a></figure></div></div><!-- iso-container|iso-grid --></div>
	<div class="wpb_text_column wpb_content_element " >
		<div class="wpb_wrapper">
			<h3><span style="color: #000000;">MARTECH</span></h3>
<p><span style="color: #000000;">. è un termine che definisce software e strumenti tecnologici che i marketer utilizzano per pianificare, eseguire e misurare le campagne di marketing.</span></p>
<h3><span style="color: #000000;">SALESTECH</span></h3>
<p><span style="color: #000000;">. è un insieme di strumenti che aiutano ad accelerare e migliorare la produttività delle vendite, utilizzando strumenti tecnologici a supporto.</span></p>

		</div>
	</div>
</div></div></div></div>
</div><p>L'articolo <a href="https://patelliconsulting.it/martech-e-salestech-copy/">Vuoi migliorare la tua strategia aziendale?</a> proviene da <a href="https://patelliconsulting.it">Patelli Consulting</a>.</p>
]]></content:encoded>
					
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			</item>
		<item>
		<title>MarTech e SalesTech</title>
		<link>https://patelliconsulting.it/martech-e-salestech/</link>
					<comments>https://patelliconsulting.it/martech-e-salestech/#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Tue, 10 May 2022 09:00:34 +0000</pubDate>
				<category><![CDATA[MarTech]]></category>
		<category><![CDATA[Fractional executive]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[martech]]></category>
		<category><![CDATA[salestech]]></category>
		<guid isPermaLink="false">https://patelliconsulting.it/strategie-marketing-copy/</guid>

					<description><![CDATA[<p>Nulla a velit quis ex ornare rhoncus. Donec imperdiet risus justo, vel malesuada erat fermentum at. Morbi at laoreet mauris. Mauris lorem felis, gravida et vehicula congue, tempus vel justo.</p>
<p>L'articolo <a href="https://patelliconsulting.it/martech-e-salestech/">MarTech e SalesTech</a> proviene da <a href="https://patelliconsulting.it">Patelli Consulting</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="wpb-content-wrapper"><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper">
	<div class="wpb_text_column wpb_content_element  vc_custom_1680599930856" >
		<div class="wpb_wrapper">
			<h3 class="testata__title gd-text"><span style="color: #000000;">MarTech e SalesTech: la nuova frontiera di marketing e vendite</span></h3>
<p><span style="color: #000000;">L’utilizzo congiunto di soluzioni tecnologiche a supporto delle attività di marketing e di vendita permette alle aziende di creare processi più collaborativi ed efficaci. Le piattaforme consentono di automatizzare e semplificare, raccogliere e analizzare dati, coinvolgere il pubblico di destinazione, aumentare il fatturato.</span></p>
<h3><span style="color: #000000;">Sfruttare la tecnologia per migliorare la collaborazione</span></h3>
<p><span style="color: #000000;">Quando il marketing e le vendite riescono a implementare tali soluzioni tecnologiche, arrivano a sfruttare alcuni vantaggi significativi che possono aiutare a creare una maggiore efficienza nelle attività:</span></p>
<ul>
<li><span style="color: #000000;"><strong>Automazione dei flussi</strong>: sia MarTech che SalesTech aiutano i team a costruire l’allineamento semplificando i loro carichi di lavoro, trovando lead attivi per concludere accordi ed aumentare il fatturato.</span></li>
<li><span style="color: #000000;"><strong>Governance dei dati</strong>: la collaborazione tra MarTech e SalesTech consente ai marketer e ai venditori di ritenersi reciprocamente responsabili dei dati sfruttati nei loro processi specifici, riducendo il numero di errori e ottimizzando la loro capacità di raggiungere, coinvolgere e soddisfare i propri acquirenti.</span></li>
</ul>

		</div>
	</div>
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</style><div class="gallery-shortcode dt-gallery-container gallery-masonry-shortcode-id-4b77391c0ede6dea31d81820dae3650f mode-masonry jquery-filter dt-icon-bg-off enable-bg-rollover resize-by-browser-width  vc_custom_1651786320622 hover-fade loading-effect-none description-on-hover" data-padding="15px" data-cur-page="1" data-post-limit="-1" data-pagination-mode="none" data-desktop-columns-num="3" data-v-tablet-columns-num="2" data-h-tablet-columns-num="3" data-phone-columns-num="2" data-width="0px" data-columns="0"><div class="iso-container" ><div class="wf-cell iso-item" data-post-id="4377" data-date="2022-05-05T21:32:30+00:00" data-name="Immagini-Sito-SalesTech-MarTech"><figure class="post visible"><a href="https://patelliconsulting.it/wp-content/uploads/2022/05/Immagini-Sito-SalesTech-MarTech.jpg" class="rollover dt-pswp-item layzr-bg" data-large_image_width="1500" data-large_image_height="1000" data-dt-img-description="" title="Immagini-Sito-SalesTech-MarTech"><img decoding="async" class="preload-me iso-lazy-load aspect" src="data:image/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20480%20480&#39;%2F%3E" data-src="https://patelliconsulting.it/wp-content/uploads/2022/05/Immagini-Sito-SalesTech-MarTech-480x480.jpg" data-srcset="https://patelliconsulting.it/wp-content/uploads/2022/05/Immagini-Sito-SalesTech-MarTech-480x480.jpg 480w, https://patelliconsulting.it/wp-content/uploads/2022/05/Immagini-Sito-SalesTech-MarTech-720x720.jpg 720w" loading="eager" style="--ratio: 480 / 480" sizes="(max-width: 480px) 100vw, 480px" alt="" width="480" height="480"  /><span class="gallery-rollover"><span class="gallery-zoom-ico icomoon-the7-font-the7-zoom-06"><span></span></span></span></a></figure></div></div><!-- iso-container|iso-grid --></div>
	<div class="wpb_text_column wpb_content_element " >
		<div class="wpb_wrapper">
			<h3><span style="color: #000000;">MARTECH</span></h3>
<p><span style="color: #000000;">. è un termine che definisce software e strumenti tecnologici che i marketer utilizzano per pianificare, eseguire e misurare le campagne di marketing.</span></p>
<h3><span style="color: #000000;">SALESTECH</span></h3>
<p><span style="color: #000000;">. è un insieme di strumenti che aiutano ad accelerare e migliorare la produttività delle vendite, utilizzando strumenti tecnologici a supporto.</span></p>

		</div>
	</div>
</div></div></div></div>
</div><p>L'articolo <a href="https://patelliconsulting.it/martech-e-salestech/">MarTech e SalesTech</a> proviene da <a href="https://patelliconsulting.it">Patelli Consulting</a>.</p>
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			</item>
		<item>
		<title>Strategie e Marketing</title>
		<link>https://patelliconsulting.it/strategie-marketing/</link>
					<comments>https://patelliconsulting.it/strategie-marketing/#comments</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Tue, 05 Apr 2022 12:00:51 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<category><![CDATA[digitalizzazione del marketing]]></category>
		<category><![CDATA[Fractional executive]]></category>
		<category><![CDATA[growth strategies]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[martech]]></category>
		<category><![CDATA[vendite]]></category>
		<guid isPermaLink="false">https://the7.io/company/?p=2869</guid>

					<description><![CDATA[<p>Nulla a velit quis ex ornare rhoncus. Donec imperdiet risus justo, vel malesuada erat fermentum at. Morbi at laoreet mauris. Mauris lorem felis, gravida et vehicula congue, tempus vel justo.</p>
<p>L'articolo <a href="https://patelliconsulting.it/strategie-marketing/">Strategie e Marketing</a> proviene da <a href="https://patelliconsulting.it">Patelli Consulting</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="wpb-content-wrapper"><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper">
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			<h3><strong>Fractional Executive e Manager</strong></h3>
<p>Ti accompagniamo nell’evoluzione e innovazione dei tuoi modelli di business.</p>
<p>Diventiamo il tuo reparto MARKETING, gestendo tutta la pianificazione strategica ed eseguendo tutte le attività di marketing analitico, strategico e operativo per la tua azienda.</p>
<p>Un affiancamento strutturato, professionale e integrato nella tua azienda e nella tua attività, in grado di creare le giuste sinergie interne, gli strumenti e i processi per ottenere il massimo dai nuovi progetti di marketing.</p>

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	<div class="wpb_text_column wpb_content_element " >
		<div class="wpb_wrapper">
			<h3>GROWTH STRATEGIES</h3>
<p>. Marketing Strategy<br />
. Business Plan &amp; Model<br />
. Analisi dei Processi<br />
. Project Management<br />
. Branding &amp; Communication<br />
. Acquisition ADV<br />
. Performance Marketing<br />
. Monitoring</p>
<h3>MARTECH</h3>
<p>. Ottimizziamo il marketing con un approccio basato su dati e innovazione. Il punto di partenza è la strategia di business: i driver, gli obiettivi e le iniziative di business che l’azienda ha nella sua roadmap.<br />
. IT Assestment &amp; Strategy<br />
. Open Innovation</p>

		</div>
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</div></div></div></div>
</div><p>L'articolo <a href="https://patelliconsulting.it/strategie-marketing/">Strategie e Marketing</a> proviene da <a href="https://patelliconsulting.it">Patelli Consulting</a>.</p>
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